Mass Media and Technology- BLOG 2

Mass Media has changed the way we view culture. Technology created a advantage for people to have access to the internet at their fingertips. Technology culture was shaped around individuality or groups of people with the focus of their belief, styles and personality. Today technology has changed that. "Media is a term that refers to all print, digital, and electronic means of communication. From the time the printing press was created (and even before), technology has influenced how and where information is shared. Today, it is impossible to discuss media and the ways societies communicate without addressing the fast-moving pace of technology change." (Lievrouw, Livingstone. 2006.) In the past mass media was in the form of letters, radios, newspapers and nightly news. Technology gave people a new form of communicating, reviewing news and stay connected to the world. 









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Technology has made mass media easier because all it take is a click of a your fingers and the entire world can see what you post. Today, we have to use some type of media to stay connect such a cell phone. However, technology is consistently transforming every day. It controls our personal and professional lives. With the new innovations and new ways to communicate. "Today’s digital media news industry requires agility, consistency and creativity. The digital media news space has grown exponentially in the last five to ten years. Before, digital outlets were viewed more as risky experiments. Today, they’re among the leading newsrooms.
Local news outlets continue striving to keep up with the need for mobile-compatible, multimedia .
content. It can be hard to pivot so quickly." (Welson-Rossman, 2019). Overall, as technology continue to advance. Society has to keep inform to keep up with the new changes and forms to communicate personally and globally.

 Video:
https://www.youtube.com/watch?v=HiY-Ta_MOyo

The video above give a understanding of how people change with technology and mass media over the years. The reason people wanted and began to accept the changes to the way we communicate. 

 References:
 Welson-Rossman, T. (2019. June 18). How Modern Technologies Are Shaping a New Generation of Media Professionals. Forbes. Retrieved from https://www.forbes.com/sites/traceywelsonrossman/2019/06/18/how-modern-technologies-are-shaping-a-new-generation-of-media-professionals/#e20317b67f42

 Lievrouw, Leah A., and Sonia Livingstone, eds. 2006. Handbook of New Media: Social Shaping and Social Consequences. London : SAGE Publications.

 

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